Chat & Intelligence

Meet the marketing strategist who never sleeps

Every hero needs a guide, and Yolando’s Chat & Intelligence is yours. Ask questions, explore ideas, and dig deep into strategy with an expert who knows your brand, your market, and your goals. 

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Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

C

Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

C

Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

The brain behind your brand strategy

Chat & Intelligence is like having a seasoned CMO, strategist, and research team in your corner—trained on your brand, fluent in your market, and ready to impact every part of your go-to-market motion.

Get industry insights

Ask about emerging trends, new players, and live updates from your market.

Get industry insights

Ask about emerging trends, new players, and live updates from your market.

Get industry insights

Ask about emerging trends, new players, and live updates from your market.

Create competitive battlecards

Build dynamic competitor profiles by tracking their moves, momentum, and messaging

Create competitive battlecards

Build dynamic competitor profiles by tracking their moves, momentum, and messaging

Create competitive battlecards

Build dynamic competitor profiles by tracking their moves, momentum, and messaging

Dive into discoverability data

Uncover they “why” behind the “what” and gain greater insights into your performance

Dive into discoverability data

Uncover they “why” behind the “what” and gain greater insights into your performance

Dive into discoverability data

Uncover they “why” behind the “what” and gain greater insights into your performance

Brainstorm campaigns

Jumpstart your next big idea with insight tailored to your brand, audience, and category

Brainstorm campaigns

Jumpstart your next big idea with insight tailored to your brand, audience, and category

Brainstorm campaigns

Jumpstart your next big idea with insight tailored to your brand, audience, and category

Refine positioning

Sharpen your story, test different angles, and get impactful suggestions

Refine positioning

Sharpen your story, test different angles, and get impactful suggestions

Refine positioning

Sharpen your story, test different angles, and get impactful suggestions

Test messaging

Pressure-test before you publish by comparing variations for tone, clarity, and impact

Test messaging

Pressure-test before you publish by comparing variations for tone, clarity, and impact

Test messaging

Pressure-test before you publish by comparing variations for tone, clarity, and impact

Market Intel

Market Intel

Market Intel

Read the landscape like a pro

Read the landscape like a pro

Spot momentum shifts as they happen —tracking press releases, competitor moves, and market trends in real time. Get instant insight on what it means and how to respond.

Spot momentum shifts as they happen —tracking press releases, competitor moves, and market trends in real time. Get instant insight on what it means and how to respond.

Content Strategy

Content Strategy

Content Strategy

Your creative planning command center

Your creative planning command center

Brainstorm campaign concepts, explore positioning angles, and pressure-test ideas with a strategist who already knows your playbook. Shape your next big move with precision and confidence.

Brainstorm campaign concepts, explore positioning angles, and pressure-test ideas with a strategist who already knows your playbook. Shape your next big move with precision and confidence.

Deep Dive

Deep Dive

Deep Dive

Every insight, instantly in context

Every insight, instantly in context

Connect the dots across brand visibility, performance trends, competitor moves, and AI perception — so you can ask sharper questions, uncover deeper signals, and act with confidence.

Connect the dots across brand visibility, performance trends, competitor moves, and AI perception — so you can ask sharper questions, uncover deeper signals, and act with confidence.

Brand guidelines

Brand guidelines

Brand guidelines

Pitch decks

Pitch decks

Pitch decks

Marketing collateral

Marketing collateral

Marketing collateral

Product docs

Product docs

Product docs

Add new artifact

Add new artifact

Add new artifact

"This tool is the control room for our marketing team"

Prem Kumar,

Prem Kumar,

CEO at Humanly.io

CEO at Humanly.io

Explore the Yolando platform

Build high-performing, on-brand content at scale

Explore Marketing Studio

Build high-performing, on-brand content at scale

Explore Marketing Studio

Build high-performing, on-brand content at scale

Explore Marketing Studio

Track your discoverability across AI platforms

Explore AI Discoverability

Track your discoverability across AI platforms

Explore AI Discoverability

Track your discoverability across AI platforms

Explore AI Discoverability

Track your discoverability across AI platforms

Explore Knowledge Base

Track your discoverability across AI platforms

Explore Knowledge Base

Track your discoverability across AI platforms

Explore Knowledge Base

Get your brand in the spotlight

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch

Get your brand in the spotlight

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch

Get your brand in the spotlight

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch