Knowledge Base

A living source of truth that never stops learning

It starts with what you already know: your brand, your story, your voice. Upload your core materials and Yolando builds from there – expanding that knowledge with market data, competitor insights, and AI intelligence – giving you one living, learning source of truth.

C

Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

C

Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

C

Brand voice

Set the tone, style, and messaging rules that guide all content created for your brand.

Writing style

Set the tone, persona, and messaging rules that guide how your brand communicates

Author persona

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Professional background

The voice is that of a seasoned marketing technology leader with a decade of experience at the intersection of digital and physical communications. They’ve led product and solutions teams in SaaS environments, overseen API-driven integrations, and managed compliance-sensitive programs for enterprise clients.


Personality traits

Confident, collaborative, and innovation-minded. A methodical problem-solver who blends technical rigor with creative thinking. Upbeat, forward-looking, and generous with insights—never pompous.

Brand point of view

The persona your brand writes as (e.g. expert guide or friendly neighbor)

Strategic partner - We sound like the teammate who understands your challenges and helps you chart a smarter path forward.

Tone of voice

The overall personality and emotional quality of your brand voice (e.g. Playful and witty)

Generated brand voice for marketing materials





Writing guidelines

Rules for writing, such as formatting, grammar and punctuation and word choice

Grammar and Punctuation

1. Headings

• Use Title Case for all headings (H1–H3).

Example: “Automated Financial Mail: Personalized, Secure Financial Direct Mail”

2. Commas and Lists

• Always use the Oxford comma.

Example: “integration, automation, and analytics”

3. Dashes and Colons

• Use an em dash with spaces for parenthetical emphasis.

Example: “tools — like integration, automation, and analytics — and bring…”

• Use a colon to introduce bullet groups or explanatory text.

Example: “Our platform does three things:”


Formatting Preferences

1. Lists

• Bulleted lists start with a capital letter; omit ending punctuation if items are phrases.

• For “process” lists, use a single line with comma separation or stacked format in parallel form:

• Create, Send, Measure

2. Feature Callouts

• Bold a single-word or short-phrase heading, follow with a colon and one-sentence description.

Example: **Integrate + Target:** Activate your data and your customers.

3. Quotes/Testimonial

• Use curly quotes, start on a new line, attribute with an en dash:

“Lob reduced our direct mail lead time by 98%.”

– Ameet Shahani, Director of Technology

4. Emphasis

• Prefer bold to italics for calls-to-action or key terms.

CTA Destination URL

https://birdseyepost.com

CTA Text

BirdseyePost Brand Voice

Writing sample

Provide an example of your brand’s writing to anchor style, structure, and voice

Sample URL

https://birdseyepost.com/blog/why-birdseyepost-is-the-best-direct-mail-platform-for-modern-brands

Sample title

Why BirdseyePost Is the Best Direct Mail Platform for Modern Brands

Sample body

Direct mail isn’t just alive; it’s evolving.

Today's most dynamic and fastest-growing brands are revolutionizing their approach by using BirdseyePost to make physical mail work just like digital marketing: think personalized direct mail, automated campaigns, trackable results, and strong ROI. If you're searching for a smarter, more effective way to acquire new customers, boost retention, and win back lapsed clients with truly measurable results, BirdseyePost could be the powerful marketing channel you're missing out on.

In this post, we'll dive into how BirdseyePost works, who benefits most from it, and the exciting types of direct mail campaigns you can launch.


What Is BirdseyePost?

BirdseyePost is a full-service direct mail platform that helps brands launch smart, personalized postcard campaigns, without needing a print vendor, designer, or mailing expert. It connects directly to your existing tech stack (like Shopify and Klaviyo) and gives you tools to reach the right audience at the right time with the right message.

Whether you're executing a one-time promotional blast or an automated "always-on" mail flows, BirdseyePost simplifies the process of bringing your brand directly into your customers' hands. Plus, you can track every single touchpoint, just like you would with email marketing or digital ads, providing unparalleled insights into your direct mail ROI.


Core Features That Make BirdseyePost Different

Here’s what truly sets BirdseyePost apart from traditional direct mail platforms and makes it a leader in modern direct mail solutions:


SnapCapture™ Technology

Every postcard includes a unique QR code that instantly captures an opted-in lead when scanned. You’ll know exactly who scanned, when, and where—perfect for real-time follow-up and downstream digital retargeting.


SmartMailer™ Automation

Imagine triggering personalized mailers automatically based on specific customer actions or their lifecycle stage! From abandoned cart reminders to reactivation offers, SmartMailers run on autopilot and integrate directly with Klaviyo automation and Shopify integrations.


In-House Creative Studio

BirdseyePost’s expert in-house design team creates custom postcards that match your brand and your campaign goals. Included for free when you spend $5000 or more on your campaign.


Hyper-Personalization at Scale

Go beyond just a name! Add personalized URLs, tailored product recommendations, and even personalized maps to every postcard. It's true one-to-one marketing, made physical and highly impactful.


Real-Time Tracking & ROI Reporting

Monitor scans, conversions, and campaign performance in real time. See who engaged and what they did next.


Precision Audience Targeting

Access over 60 million consumer records across the US and Canada. Filter by location, demographics, purchase behavior, or easily upload your own customer lists for direct mail.

Sample outline

Introduction blurb

What Is BirdseyePost?

Core Features That Make BirdseyePost Different

The

backbone

backbone

backbone

that powers everything else

The Knowledge Base fuels every other part of the Yolando platform – keeping insight, strategy, and execution aligned – from AI discoverability to content creation to marketing strategy support.

Links

Documents

Uploads

Add custom artifacts for deep context

Upload docs, decks, and collateral to train Yolando how your brand presents to the world

Upload docs, decks, and collateral to train Yolando how your brand presents to the world

Track competitors & discover new ones

Monitor sentiment shifts, competitors, and threats… then turn them into opportunities 

Monitor sentiment shifts, competitors, and threats… then turn them into opportunities 

Reinforce your brand voice

Define tone, personas, ideal client profiles and other items to sharpen your language

Define tone, personas, ideal client profiles and other items to sharpen your language

Your brand model stays up to date. Always.

Yolando continually scrapes LLMs to keep your brand model current and aligned with AI

Yolando continually scrapes LLMs to keep your brand model current and aligned with AI

Analyzing website…

Custom Artifacts

Start with the story only you can tell

Start with the story only you can tell

Feed Yolando your brand guidelines, decks, marketing collateral, and product docs. It studies every detail to understand who you are, how you speak, and what makes you distinct in the market. 

Feed Yolando your brand guidelines, decks, marketing collateral, and product docs. It studies every detail to understand who you are, how you speak, and what makes you distinct in the market. 

Brand guidelines

Pitch decks

Marketing collateral

Product docs

Add new artifact

Dynamic Web Scraping

Tracks your market, competitors, and category — nonstop

Tracks your market, competitors, and category — nonstop

Yolando doesn’t stop at what you provide. It constantly reads published content, competitor sites, and industry news - tracking every shift, every signal, and how AI platforms describe your brand across every major LLM.

Yolando doesn’t stop at what you provide. It constantly reads published content, competitor sites, and industry news - tracking every shift, every signal, and how AI platforms describe your brand across every major LLM.

Continous Learning

Your brand’s digital reflection in real time

Your brand’s digital reflection in real time

Markets move fast. Yolando’s model evolves with them, constantly updating your brand profile as new signals emerge. It ensures every move you make stays sharp, on-brand and on-point. 

Markets move fast. Yolando’s model evolves with them, constantly updating your brand profile as new signals emerge. It ensures every move you make stays sharp, on-brand and on-point. 

"This tool is the control room for our marketing team"

Prem Kumar,

Prem Kumar,

CEO at Humanly.io

@company

Explore the Yolando platform

Track your discoverability across AI platforms

Explore AI Discoverability

Track your discoverability across AI platforms

Explore AI Discoverability

Track your discoverability across AI platforms

Explore AI Discoverability

Build high-performing, on-brand content at scale

Explore Marketing Studio

Build high-performing, on-brand content at scale

Explore Marketing Studio

Build high-performing, on-brand content at scale

Explore Marketing Studio

Be the brand AI can't ignore

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch

Be the brand AI can't ignore

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch

Be the brand AI can't ignore

Yolando spots emerging trends, connects the dots, and moves before the market – or your competitors – see it coming.

Get in touch