Frequently asked questions
Fresh takes, bold ideas, and real insights from the frontline of AI-era marketing.
What is GEO / AEO?
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) is the new battleground for brand discovery. It's the practice of ensuring your brand is accurately and favorably represented in the answers generated by AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. If you're not in the answer, you're invisible to the modern customer.
