Matt Bogoroch is the CEO and Co-Founder of Yolando, where he's focused on helping companies understand and control how AI platforms perceive their brand.

Before Yolando, Matt built BirdseyePost into a multi-million dollar direct mail platform, proving that "old" marketing channels can become competitive advantages when you combine them with the right data infrastructure. The company generated $150K in its first week and has since driven millions in attributed revenue for customers ranging from high-growth startups to large enterprises.

Matt started his career in consulting at KPMG and ZS, spending four years building media mix models and studying how enterprises actually make marketing decisions. It's where he developed his core thesis: most companies are sitting on goldmines of data they don't know how to use.

He was named to Forbes 30 Under 30 in Marketing & Advertising and The Peak's Emerging Leaders 2024 in Entrepreneurship. He's based in Toronto, still writes code most days, and occasionally picks up a guitar.