Yolando has $8.5M in total funding to help you win AI search

The Definitive Guide to GEO

The Definitive Guide to GEO

The Definitive Guide to GEO

Zero Click

Zero Click

Winning Customers When Nobody Googles Anymore

Winning Customers When Nobody Googles Anymore

Your buyers stopped searching. They started asking.
50% of B2B decisions now begin in ChatGPT—not Google.

This book is the playbook for showing up when it matters.

Your buyers stopped searching. They started asking.
50% of B2B decisions now begin in ChatGPT—not Google.

This book is the playbook for showing up when it matters.

The game changed.

The game changed.

The game changed.

Most marketers didn't notice.

When someone asks ChatGPT "What's the best CRM for my business?"—they don't get ten blue links. They get one answer. If you're not in that answer, you don't exist.

SEO won't save you. Paid ads can't reach them. The rules of discovery have fundamentally changed—and most businesses are still optimizing for a world that no longer exists.

50%

of B2B buyers now start their journey in AI—not Google

436%

increase in conversions when AI recommends you

83%

of the buyer journey happens before they ever talk to sales

A complete framework for the AI discovery era

Zero Click isn't theory. It's a tactical playbook built from real results—including the strategies that drove nearly $1M in revenue for BirdseyePost through ChatGPT alone.

The Trust Transfer

Why buyers trust AI more than your marketing

The Trust Transfer

Why buyers trust AI more than your marketing

The Trust Transfer

Why buyers trust AI more than your marketing

The Five GEO Metrics

Discoverability, Share of Voice, Reputation, Citations, and Position

The Five GEO Metrics

Discoverability, Share of Voice, Reputation, Citations, and Position

The Five GEO Metrics

Discoverability, Share of Voice, Reputation, Citations, and Position

Platform Strategies

How to optimize for ChatGPT, Claude, Gemini, and Perplexity

Platform Strategies

How to optimize for ChatGPT, Claude, Gemini, and Perplexity

Platform Strategies

How to optimize for ChatGPT, Claude, Gemini, and Perplexity

Industry Playbooks

Dedicated chapters for B2B SaaS, B2C SaaS, Retail, and Law Firms

Industry Playbooks

Dedicated chapters for B2B SaaS, B2C SaaS, Retail, and Law Firms

Industry Playbooks

Dedicated chapters for B2B SaaS, B2C SaaS, Retail, and Law Firms

Technical Implementation

Schema markup, llms.txt, and making your brand machine-readable

Technical Implementation

Schema markup, llms.txt, and making your brand machine-readable

Technical Implementation

Schema markup, llms.txt, and making your brand machine-readable

30-Day Action Plans

Step-by-step implementation guides by business size

30-Day Action Plans

Step-by-step implementation guides by business size

30-Day Action Plans

Step-by-step implementation guides by business size

"The question isn't whether AI will influence how your buyers make decisions. It already does. The question is whether you'll be the brand that's recommended—or the one that's replaced."

— Matt Bogoroch, Zero Click

Meet the author

Meet the author

Meet the author

About Matt Bogoroch

About Matt Bogoroch

About Matt Bogoroch

Matt Bogoroch built Yolando out of necessity. As CEO of BirdseyePost, a seven-figure direct mail technology company, he found himself outgunned by competitors with bigger teams and deeper pockets. He couldn't outspend them. He had to outsmart them.

Matt built internal software to track how his company ranked in ChatGPT and across AI platforms. Every Friday, his team reviewed their AI visibility and executed against it. The result? Nearly $1 million in revenue attributed directly to ChatGPT-driven discovery in 2025.

Matt Bogoroch built Yolando out of necessity. As CEO of BirdseyePost, a seven-figure direct mail technology company, he found himself outgunned by competitors with bigger teams and deeper pockets. He couldn't outspend them. He had to outsmart them.

Matt built internal software to track how his company ranked in ChatGPT and across AI platforms. Every Friday, his team reviewed their AI visibility and executed against it. The result? Nearly $1 million in revenue attributed directly to ChatGPT-driven discovery in 2025.

Matt Bogoroch built Yolando out of necessity. As CEO of BirdseyePost, a seven-figure direct mail technology company, he found himself outgunned by competitors with bigger teams and deeper pockets. He couldn't outspend them. He had to outsmart them.

Matt built internal software to track how his company ranked in ChatGPT and across AI platforms. Every Friday, his team reviewed their AI visibility and executed against it. The result? Nearly $1 million in revenue attributed directly to ChatGPT-driven discovery in 2025.

Learn how to show up where your buyers are actually looking.

No email required. No strings attached. Just the book.

Stop optimizing for yesterday

Learn how to show up where your buyers are actually looking.

No email required. No strings attached. Just the book.

Stop optimizing for yesterday

Learn how to show up where your buyers are actually looking.

No email required. No strings attached. Just the book.

Stop optimizing for yesterday