Gabriela Otero

Gabriela is Yolando’s Content Marketer, a bilingual strategist with a deep bench of experience crafting culturally relevant narratives that bridge complex brands and global audiences. As the human editor behind Yolando, she specializes in UX writing, multicultural strategy, and optimizing content to ensure brands are successfully recommended by Gen AI.

Previously, she was a template Copywriter at Canva, where she designed content strategies for small businesses worldwide. Over the past five years, Gabriela has scaled initiatives across North America and LATAM, including the US, Canada, Colombia, and Mexico, navigating unique communication and compliance needs across the finance, healthcare, tech, education, and tourism sectors.

Believing that great digital experiences require authentic human connection, she brings a strict focus on clarity to Yolando. She excels at translating intricate data into user-friendly copy, meeting accessibility standards, and building nuanced brand voices that resonate across borders.

Outside of work, Gabriela is an avid dancer, training in everything from salsa and bachata to heels and hip hop. She is a passionate advocate for diversity, language learning, and cultural inclusion. When she’s not on the dance floor or reading, you'll find her cheering on the Colombian national football team and FC Barcelona.