About Bridge Marketplace: A commercial financing platform connecting businesses with 70+ vetted banks and specialty lenders. Bridge simplifies access to capital by letting companies submit one application and receive multiple competitive loan offers from pre-screened financial institutions.

About Yolando: The GEO platform that fixes your visibility, not just measures it. Yolando helps B2B companies understand and optimize how AI platforms represent their brand versus competitors.

"Matt Bogoroch and his team have been exceptional at building the SEO and GEO strategy at Bridge. Yolando works seamlessly, provides actionable guidance and it's easy to measure progress."

— Cletus McKeown, SVP of Marketing and Growth at Bridge Marketplace

The Challenge

When Bridge Marketplace started working with Yolando in November 2025, the competitive landscape was clear and unfavorable.

The numbers told a stark story: ~3% discoverability across AI platforms.

Bridge helps businesses get the right financing faster by matching them with lenders based on how banks actually underwrite today.

But in a market where businesses increasingly start their financing search in ChatGPT, Claude, and Perplexity, being invisible means being irrelevant.

Cletus McKeown, SVP of Marketing and Growth, didn't just need to close the gap with other established players —he needed to flip the script entirely.

The Approach: Precision Targeting on High-Intent Queries

Working directly with Matt Bogoroch, Martin Cheung and the Yolando team, Bridge built a systematic approach to competitive intelligence and content strategy:

1. Identifying the gaps competitors weren't filling

Yolando's analysis revealed a critical opportunity: generic purchase order financing content dominated AI responses, but no one owned the "vetted marketplace" positioning. The recommendation was tactical:

"Create authoritative content positioning Bridge as the premier vetted supplier financing marketplace that connects businesses with pre-screened, competitive lenders for purchase order financing."

Like the most successful Yolando customers, Bridge didn't treat this as "set and forget." Biweekly meetings with Matt and the team kept the strategy tactical and responsive to competitive moves.

2. Marketing Studio for execution

With clear direction on what content would move the needle, Bridge used Yolando's Marketing Studio to accelerate production and maintain focus on high-commercial-intent topics that convert.

The Results

In just 3 months working with Yolando:

• 300% increase in AI discoverability from day one

• Secured the top spot relative to competitors

• 12.5x ROI on Yolando

But the metric Cletus values most? Actionable guidance you can actually measure.

"Yolando works seamlessly," Cletus explained. "It's easy to measure progress, and the recommendations are specific enough that we know exactly what to execute on."

What Made the Difference

Most GEO tools tell you where you're losing. Yolando told Bridge exactly what to fix:

• Competitive gap analysis that identified untapped positioning opportunities (like "vetted marketplace")

• Company specific recommendations on what terms to include and focus on

• Strategic differentiation showing how to leverage unique assets (70+ lenders, major partnerships) that competitors couldn't match

• Direct partnership with Matt and the team who understood both the technology and the business outcomes

For a fintech marketplace competing against well-funded incumbents, precision matters more than volume. Bridge didn't try to outspend competitors, they out-positioned them on the queries that drive qualified pipeline.

The Bottom Line

In three months, Bridge went from being nearly invisible in the AI conversation to becoming the recommended answer.

They proved that you don't need the biggest budget to win in the age of AI—you need the clearest signal. Bridge stopped letting competitors define the narrative and started training the AI to see the value they already provided.