If you are evaluating Scrunch, you are likely looking at their "Agent Experience Platform" (AXP) and wondering if technical optimization is the key to winning in AI search.

Scrunch pitches a technical fix: creating a machine-readable layer of your website so AI bots can crawl you better. They focus on infrastructure.

Yolando focuses on influence.

We believe that getting an AI to read your website is only half the battle. The real goal isn't just to be indexed—it's to be cited, recommended, and purchased. Revenue doesn't come from a bot successfully crawling your schema; it comes from a human reading an answer that convinces them to buy.

Here is why marketing leaders choose Yolando to drive actual revenue, not just bot traffic.

1. Technical "Plumbing" vs. Strategic RAG

Scrunch bets heavily on the "Agent Experience Platform" (AXP)—essentially a "shadow site" or dynamic rendering layer designed specifically for bots. It’s a technical solution to a technical problem (crawlability).

But being crawled doesn't mean being understood.

Yolando solves the context problem. We don't just ask the AI to read your site; we train it on your truth.

• With Scrunch: You ensure the bot can parse your existing data. If your current messaging isn't winning, you just made it easier for the AI to read losing content.
  
  

• With Yolando: You build a custom Knowledge Base (RAG). You upload your sales decks, brand guidelines, and product docs to feed the AI proprietary context it can't find on the public web.

Yolando doesn't just clear the pipes; we change what flows through them.

2. "Shadow Sites" vs. The Marketing Studio

Scrunch positions itself as an enterprise infrastructure play. It is often sold as a "fix" for your engineering or technical SEO team to implement to fix broken site architecture.

Yolando is a velocity engine for your growth team.

We connect the dots between Visibility and Action.

• See the Gap: Our Recommendations Engine identifies high-intent prompts where you are invisible (e.g., "Best CRM for small business").
  
  

• Fill the Gap: We don't just tell you to "write more." Our Marketing Studio generates the exact content needed to rank, using your specific Brand Voice profile to ensure no "AI slop" ever touches your blog.
  
  

• Win the Revenue: You publish, the AI cites you, and the buyer chooses you.

You don't need a "shadow site" to drive revenue. You need a better story, told in the right places.

3. Monitoring Traffic vs. Managing Reputation

Like other tools in this space, Scrunch is heavy on monitoring. It offers decent prompt tracking and traffic attribution.

But monitoring is passive. And in the AI era, being "visible" isn't enough if the AI is saying the wrong things about you.

Yolando manages your narrative.

• Scrunch tells you if you appeared.
  
  

• Yolando tells you how you appeared. We track your Reputation Score to reveal the sentiment of your mentions (Positive, Neutral, Negative) and your Citation Share to see exactly which of your assets are driving the AI's trust.

Scrunch helps you watch the scoreboard. Yolando puts you in the game.

At a Glance: The Comparison

The Verdict: Which one drives growth?

Choose Scrunch if:

You have a massive, complex enterprise website with fundamental crawlability issues, and your primary goal is ensuring AI bots can physically parse your data. You are looking for a technical infrastructure fix.

Choose Yolando if:

You want to drive revenue. You understand that winning in AI means having the best answers, not just the cleanest code. You want a platform that leverages a Knowledge Base and Marketing Studio to help you find the money-making questions your customers are asking and creates the content that makes you the answer.

Bots don't buy products. Humans do.

Scrunch optimizes for the bot. Yolando optimizes for the sale.

Ready to turn ‘being read’ into being chosen? Book a demo with Yolando