The Platforms page breaks down your AEO performance across each major AI platform, such as ChatGPT, Gemini, Claude, and Perplexity. Here, you can compare how your brand and your competitors are perceived by the different models that your customers are using every day.

Why This Page Matters

Not all AI platforms behave the same way; they use different training data, algorithms, and ranking factors. A strategy that works on one may not work on another. This page is crucial for:

• Identifying Your Strongest and Weakest Channels: Discover if you are a dominant brand on ChatGPT but virtually unknown on Perplexity.
  
  

• Analyzing Platform-Specific Competitor Strategies: See if a competitor is focusing their efforts and winning on a particular platform that you might be neglecting.
  
  

• Diagnosing Performance Issues: If your overall discoverability drops, this page can help you quickly identify if the problem is isolated to a single platform.

Metric Definitions

For detailed definitions, formulas, and explanations of all metrics mentioned here (like Discoverability and Share of Voice), please refer to our Yolando Glossary.

Understanding the Different AI Platforms

Each AI platform has a unique user base and common use case. Understanding these nuances is key to interpreting your performance data.

How to Use the Platforms Page

The core of this page is a detailed breakdown that allows you to compare performance metrics side-by-side for each AI platform.

1. Platform Performance Charts

Instead of a single table, the page features a series of charts, with each chart focusing on one key AEO metric for your brand. Within each chart, every AI platform is represented by its own colored line or bar, making visual comparison instant and intuitive.

The charts cover your core metrics:

• Discoverability
  
  

• Share of Voice
  
  

• Average Position
  
  

• Citation Share
  
  

• Reputation Score

How to read the charts:

In the "Discoverability" chart, for example, you can instantly see and compare your brand's Discoverability score on ChatGPT versus Gemini, Claude, and Perplexity all in one view. A high line for ChatGPT and a low line for Claude immediately tells you where your performance differs.

2. Analyzing Topic & Competitor Performance

Below the charts is a powerful data table that allows you to dive deeper and compare performance for specific topics or against your competitors.

• How it's structured: The columns always represent the different AI Platforms. You can use the tabs at the top of the table to switch what the rows represent:

  • Competitors View: In this view, each row is one of your Tracked Competitors. This is where you can conduct deep competitive analysis and answer questions like, "Which competitor is winning the discoverability battle on Gemini?" or "Are we leading on ChatGPT but losing to a rival on Perplexity?"

  • Topics View: In this view, each row is one of your Topics. This allows you to answer questions like, "Which AI platform gives us the highest Share of Voice for our 'Enterprise Features' topic?"

This table is your primary tool for moving beyond your own metrics and understanding the full competitive landscape on a platform-by-platform basis.

Remember the Global Controls

The Date Range Filter, Topic Filter, and Competitor Impersonation mode work on this entire page. Use them to track performance over time or see all the charts and tables from a competitor's point of view.