Understanding your competitive landscape is the foundation of a successful strategy. This guide explains how Yolando treats competitor data and how you can manage it to fuel your insights.

Tracked vs. Untracked Competitors

In Yolando, competitors are categorized in two ways:

1. Tracked Competitors: These are the brands you have chosen to actively monitor. For each tracked brand, Yolando provides two layers of intelligence:

   • Performance Benchmarking: All of your core metrics—Discoverability, Share of Voice, and Reputation—are calculated in direct comparison to this group. It ensures your performance metrics reflect your true market position by showing how your brand stacks up against key competitors.

   • Automated Research: Yolando continuously scrapes their public websites and monitors news about them, automatically adding this up-to-date information to your custom RAG knowledge base. This ensures your insights stay fresh and directly informs Yolando’s recommendations, helping you identify competitive moves, and new opportunities.
     
     

2. Untracked Competitors: These are any other brands that Yolando detects in AI responses. They provide valuable context, help you discover new players in your space, but are not included in your primary performance benchmarks.

What are "Matched Terms"?
Each competitor can have multiple matched terms—these are variations of a brand or product name (e.g., "Google," "G Suite," "Google Workspace"). This ensures Yolando accurately captures all mentions, even when the wording isn't exact.

Why Tracking Competitors Matters

Setting up your tracked competitors unlocks the most powerful features in Yolando. It allows you to:

• Benchmark Your Performance: Directly compare your Discoverability, Share of Voice, and Reputation scores against your key competitors.
  
  

• Identify Who’s In the "Default Answer": See which brand is mentioned first and most often in AI responses, revealing who is winning the top-of-mind battle.
  
  

• Track Competitor Content: Yolando continuously scrapes public content from your tracked competitors, adding it to your RAG knowledge base to inform strategic recommendations.
  
  

• Discover new competitors: See who else appears and AI answers and discover new brands that may not be on your radar.
  
  

• Uncover Content Gaps: Yolando can identify content and outreach opportunities that are working for your competitors, so you can close the gap and pull ahead.

Navigating the Competitors Page

You can manage all competitor settings by going to Knowledge Base > Competitors. This page is the command center for your competitive intelligence and is organized into two main tabs for tracked and untracked competitors.

Any changes you make here will automatically update the metrics across your entire workspace.

How-To Guides:

How to Add a New Tracked Competitor

1. Navigate to the Tracked tab.
   
   

2. Click the Add Competitor button.
   
   

3. Enter the competitor's Brand Name, Website URL, and any additional Matched Terms.
   
   

4. Click Save. The competitor will be added to your tracked list.

How to Start Tracking an Untracked Competitor

1. Navigate to the Untracked tab.
   
   

2. Find the brand you want to track and click Start Tracking.
   
   

3. You will be given two options:
   
   

   • Add as a new competitor: This creates a brand new tracked competitor profile. Provide a name and URL.
     
     

   • Merge with existing competitor: Use this if the untracked mention (e.g., "Photoshop") is part of a competitor you already track (e.g., "Adobe"). Select the existing competitor to merge it with.

How to Merge Multiple Untracked Mentions

If you see several untracked terms that all refer to the same brand, you can merge them into one.

1. In the Untracked tab, use the checkboxes to select all the relevant mentions.
   
   

2. Click "Merge & track" and choose to either "Add as new competitor" or "Merge with existing competitor"

How to Edit a Tracked Competitor

1. In the Tracked tab, click the three-dot menu (...) next to the competitor's name.
   
   

2. Select Edit Competitor.
   
   

3. From here, you can modify the brand name, URL, or add/remove matched terms.

How to Stop Tracking a Competitor

1. In the Tracked tab, click the three-dot menu (...) next to the competitor's name.
   
   

2. Select Stop Tracking.
   
   

3. The brand will be moved to your untracked list, and its data will be removed from your core benchmark metrics. You can re-track it at any time.

Important Notes on Data Updates

• Data Latency: When you add, merge, or change a competitor, it may take up to 24 hours for the changes to be fully reflected in all dashboards, as the system needs to re-run prompts and re-calculate metrics.
  
  

• Term Accuracy is Key: The quality of your data depends on accurate matched terms. If a common term is missing, you may undercount a competitor. If a term is too broad, you may overcount them.